‘One Bite and He Was Hooked’: From Kenya to Nepal, How Parents Are Battling Ultra-Processed Foods
The plague of ultra-processed foods (UPFs) is a worldwide phenomenon. Even though their intake is especially elevated in the west, making up over 50% the typical food intake in the UK and the US, for example, UPFs are replacing natural ingredients in diets on all corners of the globe.
This month, an extensive international analysis on the dangers to well-being of UPFs was issued. It cautioned that such foods are subjecting millions of people to chronic damage, and demanded swift intervention. Earlier this year, a global fund for children revealed that a greater number of youngsters around the world were overweight than too thin for the historic moment, as unhealthy snacks overwhelms diets, with the steepest rises in less affluent regions.
A noted nutrition professor, an academic specializing in dietary health at the a major educational institution in Brazil, and one of the review's authors, says that profit-driven corporations, not personal decisions, are propelling the transformation in dietary behavior.
For parents, it can seem as if the entire food system is opposing them. “On occasion it feels like we have zero control over what we are placing onto our kid’s plate,” says one mother from the Indian subcontinent. We interviewed her and four other parents from internationally on the expanding hurdles and irritations of ensuring a nutritious food regimen in the time of manufactured foods.
The Situation in Nepal: A Constant Craving for Sweets
Nurturing a child in this South Asian country today often feels like trying to swim against the current, especially when it comes to food. I make food at home as much as I can, but the second my daughter goes out, she is bombarded with vibrantly wrapped snacks and sweetened beverages. She continually yearns for cookies, chocolates and bottled fruit beverages – products aggressively advertised to children. A single pizza commercial on TV is sufficient for her to ask, “Is it possible to eat pizza today?”
Even the educational setting perpetuates unhealthy habits. Her canteen serves flavored drink every Tuesday, which she looks forward to. She gets a packet of six cookies from a friend on the school bus and chocolates on birthdays, and confronts a snack bar right outside her school gate.
Some days it feels like the entire food environment is opposing parents who are simply trying to raise healthy children.
As someone employed by the Nepal Non-Communicable Disease Alliance and spearheading a project called Advocating for Better School Diets, I grasp this issue deeply. Yet even with my expertise, keeping my eight-year-old daughter healthy is exceptionally hard.
These ongoing experiences at school, in transit and online make it almost unfeasible for parents to curb ultra-processed foods. It is not simply about children’s choices; it is about a food system that encourages and fosters unhealthy eating.
And the data reflects exactly what parents in my situation are experiencing. A recent national survey found that 69% of children between six and 23 months ate unhealthy foods, and a substantial portion were already drinking sweetened beverages.
These figures resonate with what I see every day. An analysis conducted in the area where I live reported that 18.6% of schoolchildren were overweight and more than seven percent were obese, figures closely associated with the surge in junk food consumption and increasingly inactive lifestyles. Additional analysis showed that many Nepali children eat sweet snacks or processed savoury foods nearly every day, and this frequent intake is associated with high levels of oral health problems.
Nepal urgently needs tighter rules, better nutritional atmospheres in schools and tougher advertising controls. Until then, families will continue waging a constant war against processed items – one biscuit packet at a time.
Caribbean Challenges: When Fast Food Becomes the Default
My position is a bit particular as I was forced to relocate from an island in our archipelago that was destroyed by a powerful storm last year. But it is also part of the harsh truth that is confronting parents in a part of the world that is experiencing the most severe impacts of climate change.
“Conditions definitely worsens if a storm or volcano activity destroys most of your vegetation.”
Before the occurrence of the storm, as a nutrition instructor, I was extremely troubled about the growing spread of quick-service eateries. Currently, even local corner stores are participating in the transformation of a country once defined by a diet of fresh regional fruits and vegetables, to one where fatty, briny, candied fast food, loaded with artificial ingredients, is the choice.
But the situation definitely deteriorates if a natural disaster or volcanic eruption wipes out most of your crops. Fresh, healthy food becomes rare and extremely pricey, so it is incredibly challenging to get your kids to consume healthy meals.
In spite of having a steady job I flinch at food prices now and have often resorted to picking one of items such as vegetables and meat and eggs when feeding my four children. Offering reduced portions or reduced helpings have also become part of the recovery survival methods.
Also it is very easy when you are balancing a challenging career with parenting, and hurrying about in the morning, to just give the children a little money to buy snacks at school. Sadly, most campus food stalls only offer manufactured munchies and sweet fizzy drinks. The consequence of these challenges, I fear, is an increase in the already alarming levels of lifestyle diseases such as adult-onset diabetes and cardiovascular strain.
The Allure of Fast Food in Uganda
The logo of a major fried chicken chain stands prominently at the entrance of a shopping center in a urban area, daring you to pass by without stopping at the takeaway window.
Many of the children and parents visiting the mall have never traveled past the borders of this East African nation. They certainly don’t know about the historical economic crisis that led the founder to start one of the first American international food chains. All they know is that the brand name represent all things sophisticated.
In every mall and all local bazaars, there is quick-service cuisine for any income level. As one of the more expensive options, the fried chicken chain is considered a treat. It is the place Kampala’s families go to observe birthdays and baptisms. It is the children’s incentive when they get a good school report. In fact, they are hoping their parents take them there for the holidays.
“Mum, do you know that some people bring fast food for school lunch,” my teenage girl, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a regional restaurant brand selling everything from cooked morning dishes to burgers.
It is the end of the week, and I am only {half-listening|