Jade Live Show Analysis: Pop's Most Unique Artist Rises Above Manufactured Past
With the exception of Harry Styles, the solo careers of ex-participants of TV talent show-manufactured bands seldom grip the audience's attention. They usually follow certain rules – often a pursuit at a more edgy urban music style, replete with at least one single including a guest appearance by an US hip-hop artist, or a lunge towards mature mainstream-approved polished adult contemporary – and they typically become a dimly remembered placeholder, the sight and sound of someone gamely killing time before the inevitable band comeback concerts.
A Unique Journey
It’s a state of affairs that makes the idiosyncratic path currently taken by former Little Mix member Jade Thirlwall oddly invigorating. She’s certainly not above engaging in the typical activities that former talent show band members are wont to do, including loudly underlining that she’s no longer subject the press-managed restrictions of the manufactured pop industry – judging by tonight’s crowd, the top-selling product on the official goods stand is a fan emblazoned with the phrase “TINA SAYS YOU’RE A CUNT”, a song line from Gossip, her collaboration with dance duo Confidence Man – but nevertheless, the music she’s opted to make is pop of a noticeably more intriguing stripe than the norm.
A Superb Debut
She launched her individual career with the previous year's excellent Angel Of My Dreams, a deeply odd, jarring and disjointed melange of big pop balladry, loud electronic instruments and audio excerpts from Sandie Shaw’s Puppet On A String.
As the set on her first solo tour proves, not everything on her first full-length release her album That’s Showbiz, Baby! is quite as interesting as that: Before You Break My Heart is extremely memorable, but it’s also standard-issue disco pop, powered by precisely the Supremes sample the name implies; the show is extended with a interpretation of the Madonna classic Frozen that devolves into a musical compilation of 90s dance hits, from 808’s Pacific State to N-Trance’s Set You Free.
Additional Fascinating Content
However, there exists additional material in the vein of Angel Of My Dreams. The song Headache melds an catchy refrain reminiscent of Abba with verses that present a nearly discordant brand of funk or are surrounded with deep reverberation. She dedicates Unconditional to her mother: it features a fabulous melody, early 80s syndrums, and powerful guitar riffs allied to metallic pounding beats. The song IT Girl unexpectedly reanimates the sound of early 00s electroclash, or more accurately the thrilling strain of millennium-era popular music that was strongly inspired by the electroclash genre, while the track Natural at Disaster starts out like a keyboard-led emotional song before suddenly shifting into a malevolent electronic grind.
A Charming Performer
The artist on stage is a immensely likable, delightfully authentic presence: she is, she announces at one point, “trembling uncontrollably”; shouting out her LGBTQ+ fanbase, who are present in large numbers, she suggests showing appreciation by adding a branded jockstrap to the merch stand.
What Lies Ahead
It may well end the manner such individual artistic pursuits end – the hostility towards former bandmate her previous colleague Jesy Nelson voiced within the song Natural at Disaster patched up, a media announcement to announce that Little Mix are back – but the reality that the entire audience appear word-perfect as they join in vocally to an album that only came out a month ago makes you wonder. And even if it does, the closing Angel Of My Dreams emphasizes that Jade's individual musical path is not destined to fade into the realms of the dimly remembered placeholder.
Jade performs at the O2 Victoria Warehouse in Manchester this evening and is traveling across the United Kingdom through October 23rd.